woman wearing large designer frames

Designer Frames in Inner West Side

Specs You'll Love to Wear

(210) 431-0366

Reinvent Yourself With Our Premium Selection of Frames

Want a smart look for the office or bold, colorful frames for that dream vacation?

You've come to the right place! We offer a wide selection of designer frames for every taste and lifestyle. Our opticians have the expertise and experience to help you choose the perfect frames, honed from high-quality materials. Choose from dress, sport and casual styles and wear your unique designer eyewear with pride.

Correct your vision and look your very best with our specialty designer frames.

man wearing black eyeglasses


Some of the Popular Brands We Carry

Ray-Ban Kate Spade Oakley Coach Gucci Calvin Klein Flexon Tom Ford Michael Kors Bebe Wiley X Longchamp Nike Tiffany DKNY Joseph Abboud Steve Madden

Buy One, Get One 50% Off Complete Eyeglasses

Refresh your look and your vision! Buy one complete pair of eyeglasses and get the second pair 50% off—perfect for a backup, sunglasses, or a new style.

*Must present offer at time of purchase. Must purchase a complete pair of prescription eyeglasses, including frame and lenses. Discount applied to complete pair of equal or lesser value. Does not include Alain Mikli, Barton Perreira, Burberry, Cartier, Cazal, Chanel, Cutler and Gross, Dita Lancier, Gucci, ic!Berlin, l.a. Eyeworks, Maui Jim, Mykita, Nifties, Oakley, Oliver Peoples, Ray-Ban, Salt, Salvatore Ferragamo, Skaga, Silhouette, Tom Ford, WOOW, YSL, sunglass frames, accessories, contact lenses, or medical procedures. Cannot be used with any other promotion, discount, or offer. Not redeemable for cash. Not valid on previous orders. Other restrictions may apply. Offer valid 9/28/2025-12/31/2025. 25AEG-1129700.

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High Performance Lens Care

Who doesn’t love wearing a pair of freshly cleaned glasses?

Clean your eyeglasses daily to keep them squeaky clean and crystal-clear. Proper care is essential, as it will ensure flawless vision and will help your lenses last longer. So pop on over to learn how to best clean your specs!

Patient Reviews
4.6
789 Reviews
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- Oct. 29, 2025
It is a great place to go to as a neighborhood eye , doctor
- Oct. 12, 2025
My appointment was awesome. The team and optometrist were great and I will be going back next time �... ���
- Oct. 11, 2025
Highly recommend Dr. Ward and HC Vision Center for incredibly kind and efficient care. If you are lo... oking for a compassionate, kind doctor and team, this office is wonderful. It is busy, but it is efficient, too. All pricing and care is clear and upfront.
- Oct. 09, 2025
I had an appt at 1045 for an eye exam and contact fitting, and I was done by 1145. the eye tech was ... so sweet! for some reason I always think an eye exam is a test I need to pass, lol! she calmed my nerves. Dr Ward was very professional and thorough. the tech that handled my contact order was so courteous, as well as the front desk receptionist. Dr Palys left her practice in great hands
- Oct. 08, 2025
Alex did a great job of helping me to understand and maximize my insurance benefit
- Oct. 06, 2025
Dr. Ward is the best!!!
- Oct. 01, 2025
Friendly and convenient location
- Sep. 28, 2025
The glasses my child choose were very stylish and as he would say"cool". Which makes a big impact on... him wanting to wear glasses...it has been a life changing event for him and us. Thank you Dr.Zuercher ❤️
- Sep. 06, 2025
Very good! Prompt, efficient, and professional. Expert technicians and doctor!
- Sep. 06, 2025
Wonderful staff, very kind and professional.
- Sep. 02, 2025
My favorite aspect was the availability to reschedule on your own, if you couldn't make the upcoming... appointment. It was super convenient and simple.
- Aug. 29, 2025
(Translated by Google) Fantastic place! The attention of all the staff was magnificent. (Original) ... Fantástico lugar! La atención de todo el personal magnífica
- Aug. 26, 2025
Kids have been going since they could and the love it I have a 7 6 and 5 year old and they don’t c... omplain and love this place
- Aug. 20, 2025
Great staff and doctor!!!
- Aug. 06, 2025
Great customer service by staff and Dr. Appointment completed in good time.
- Jul. 20, 2025
Very professional and super friendly. Took the time to explain everything they were doing each step ... of the way.
- Jul. 04, 2025
Everybody is nice here I don't have to wait very long when I come to this location. Everybody is pro... fessional
- Jul. 01, 2025
Great Staff very helpful and friendly
- Jun. 27, 2025
Dr Ward and staff are awesome and always get excellent service!!!
- Jun. 12, 2025
Lynette always makes the experience perfect when coming to make glasses adjustments.

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Quality Designer Frames in Inner West Side

Our optometry practice in Inner West Side

Photograph of Alexandra Zuercher
Hours
  • Monday 8:30 am - 5:30 pm
  • Tuesday 9:00 am - 8:00 pm
  • Wednesday 8:30 am - 5:30 pm
  • Thursday 9:00 am - 8:00 pm
  • Friday 7:30 am - 5:30 pm
  • Saturday 8:30 am - 1:30 pm
  • Sunday Closed
Insurance Plans
  • VSP
  • Medicare
  • United Healthcare
  • Aetna
  • Spectera
  • Medicaid
  • Anthem
  • Anthem Blue Cross Blue Shield
  • EyeMed
  • Blue Cross
  • MetLife
  • Metlife Vision

young woman wearing stylish designer glasses

Level up your frame game at Hill Country Vision Center - Evers Rd.!

(210) 431-0366