woman wearing large designer frames

Designer Frames in Inner West Side

Specs You'll Love to Wear

(210) 431-0366

Reinvent Yourself With Our Premium Selection of Frames

Want a smart look for the office or bold, colorful frames for that dream vacation?

You've come to the right place! We offer a wide selection of designer frames for every taste and lifestyle. Our opticians have the expertise and experience to help you choose the perfect frames, honed from high-quality materials. Choose from dress, sport and casual styles and wear your unique designer eyewear with pride.

Correct your vision and look your very best with our specialty designer frames.

man wearing black eyeglasses

Some of the Popular Brands We Carry

Ray-Ban Kate Spade Oakley Coach Gucci Calvin Klein Flexon Tom Ford Michael Kors Bebe Wiley X Longchamp Nike Tiffany DKNY Joseph Abboud Steve Madden
Buy One, Get One 50% Off Complete Eyeglasses
Buy One, Get One 50% Off Complete Eyeglasses

Our biggest savings of the season is here!

Starting April 6th until June 14th, Buy One, Get One 50% Off Complete Eyeglasses*.

Looking for the perfect pair? Hill Country Vision Center - Evers Rd.'s expert opticians are ready to help you find frames that match your style and vision needs.

*Must present offer at time of purchase. Must purchase a complete pair of prescription eyeglasses, including frame and lenses. Discount applied to complete pair of equal or lesser value. Does not include Alain Mikli, Barton Perreira, Burberry, Cartier, Cazal, Chanel, Cutler and Gross, Dita Lancier, Gucci, ic!Berlin, l.a. Eyeworks, Maui Jim, Mykita, Nifties, Oakley, Oliver Peoples, Ray-Ban, Salt, Salvatore Ferragamo, Skaga, Silhouette, Tom Ford, WOOW, YSL, sunglass frames, accessories, contact lenses, or medical procedures. Cannot be used with any other promotion, discount, or offer. Not redeemable for cash. Not valid on previous orders. Other restrictions may apply. Offer valid 04/06/2025-06/14/2025. 25AEG-978350.

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High Performance Lens Care

Who doesn’t love wearing a pair of freshly cleaned glasses?

Clean your eyeglasses daily to keep them squeaky clean and crystal-clear. Proper care is essential, as it will ensure flawless vision and will help your lenses last longer. So pop on over to learn how to best clean your specs!

Patient Reviews
4.7
706 Reviews
5
4
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- Apr. 23, 2025
See comments provided.
- Apr. 14, 2025
Great staff and overall service!
- Mar. 22, 2025
Palys Eye is a great choice. Dr Zuercher is excellent, providing top notch eye care that is highly s... pecialized, professional and in line with the newest tech. She offered me contact lense options that I haven’t been offered before due to my specific prescription and astigmatism and is working with me to get the fit and brand just right. I am a professional who uses computers daily with multiple screens at various distances in different settings doing support and thus my vision quality at every distance is high priority. Excellent!
- Mar. 11, 2025
The staff is very friendly and ready to answer any questions one might have.
- Mar. 05, 2025
This location is nearby my home. Which is very convenient. Dr. Ward is very friendly and professiona... l. The staff is also friendly and professional. I didn't have to wait too long to see Dr. Ward. They called me to the back promptly. It took about an hour or so to get my eye exam done. And that's only because I had to wait for my eyes to dilate. There was no high pressure sales tactics to sell me glasses or contacts. Though the sales associate was nice enough to show me what my insurance would cover and what I would have to pay out of pocket for. But once I told them I'm not interested, they were okay with that. Overall, I highly recommend this place.
- Feb. 15, 2025
Awesome service!
- Feb. 11, 2025
great experience
- Jan. 14, 2025
(Translated by Google) My experience here has always been very satisfied. This optic is my favorite�... �� (Original) Mi experiencia aquí, ha sido muy satisfecha siempre. Esta óptica es mi favorita…
- Jan. 01, 2025
Dr. Ward is wonderful and takes time to answer any questions you might have.
- Nov. 25, 2024
Customer service is always top notch. This is one of the main reasons I return every year for my eye... exams.
- Nov. 19, 2024
Amazing place to go , been going here for my yearly eye exams for the pass 2/3 years. L
- Oct. 22, 2024
Friendly staff and fast service.
- Oct. 03, 2024
I have been a customer of this business for 20 years plus. Thorough eye exams and patient and friend... ly staff that assist you in selecting your eye glasses.
- Oct. 02, 2024
Good place, good eye tests, good staff. I've been going for the last 7 years for my annual checkup. ... I would recommend.
- Sep. 23, 2024
Always have a great experience here everyone is friendly and helpful
- Sep. 16, 2024
If you're looking for vision care, I highly recommend visiting Hill Country Vision Center. The staff... is exceptionally friendly and attentive, creating a welcoming atmosphere from the moment you walk in. They offer an impressive selection of glasses, ensuring you'll find the perfect pair. The office itself is modern and comfortable, enhancing the overall experience. The customer service I received was outstanding, and I truly can't praise it enough.
- Aug. 25, 2024
Great staff and very friendly service and doctors where very informative.
- Aug. 21, 2024
Great service and all the staff were lovely. Dr.Zuercher and technicians were wonderful and got me t... ested, fitted, and sent me home with contacts in one day. Highly recommend
- Aug. 10, 2024
It was good 👍😊
- Aug. 08, 2024
I love this place but when i shedule an appointment with a certain dr please don't assign me a diffe... rent one.

View All 706 Reviews

Quality Designer Frames in Inner West Side

(210) 431-0366

Our optometry practice in Inner West Side

Meet our Eye Doctors

Photograph of Alexandra Zuercher
Hours
  • Monday 8:30 am - 5:30 pm
  • Tuesday 9:00 am - 8:00 pm
  • Wednesday 8:30 am - 5:30 pm
  • Thursday 9:00 am - 8:00 pm
  • Friday 7:30 am - 5:30 pm
  • Saturday 8:30 am - 1:30 pm
  • Sunday Closed
Insurance Plans
  • VSP
  • Medicare
  • United Healthcare
  • Aetna
  • Spectera
  • Medicaid
  • Anthem
  • Anthem Blue Cross Blue Shield
  • EyeMed
  • Blue Cross
  • MetLife
  • Metlife Vision

young woman wearing stylish designer glasses

Level up your frame game at Hill Country Vision Center - Evers Rd.!

(210) 431-0366