woman wearing large designer frames

Designer Frames in Inner West Side

Specs You'll Love to Wear

(210) 431-0366

Reinvent Yourself With Our Premium Selection of Frames

Want a smart look for the office or bold, colorful frames for that dream vacation?

You've come to the right place! We offer a wide selection of designer frames for every taste and lifestyle. Our opticians have the expertise and experience to help you choose the perfect frames, honed from high-quality materials. Choose from dress, sport and casual styles and wear your unique designer eyewear with pride.

Correct your vision and look your very best with our specialty designer frames.

man wearing black eyeglasses


Some of the Popular Brands We Carry

Ray-Ban Kate Spade Oakley Coach Gucci Calvin Klein Flexon Tom Ford Michael Kors Bebe Wiley X Longchamp Nike Tiffany DKNY Joseph Abboud Steve Madden

40% Off Kids Eyewear + Adults BOGO 50% Off

Q3 Promo 2025: BACK TO SCHOOL (Jun 29 - Sept 13 )

*Must present offer at time of purchase. Must purchase a complete pair of prescription eyeglasses, including frame and lenses. Does not include Alain Mikli, Barton Perreira, Burberry, Cartier, Cazal, Chanel, Cutler and Gross, Dita Lancier, Gucci, ic!Berlin, l.a. Eyeworks, Maui Jim, Mykita, Nifties, Oakley, Oliver Peoples, Ray-Ban, Salt, Salvatore Ferragamo, Skaga, Silhouette, Tom Ford, WOOW, YSL, sunglass frames, accessories, contact lenses, or medical procedures. Cannot be used with any other promotion, discount, or offer. Not redeemable for cash. Not valid on previous orders. Other restrictions may apply. Offer valid 06/29/2025-09/13/2025.
**Must present offer at time of purchase. Must purchase a complete pair of prescription eyeglasses, including frame and lenses. Discount applied to complete pair of equal or lesser value. Does not include Alain Mikli, Barton Perreira, Burberry, Cartier, Cazal, Chanel, Cutler and Gross, Dita Lancier, Gucci, ic!Berlin, l.a. Eyeworks, Maui Jim, Mykita, Nifties, Oakley, Oliver Peoples, Ray-Ban, Salt, Salvatore Ferragamo, Skaga, Silhouette, Tom Ford, WOOW, YSL, sunglass frames, accessories, contact lenses, or medical procedures. Cannot be used with any other promotion, discount, or offer. Not redeemable for cash. Not valid on previous orders. Other restrictions may apply. Offer valid 06/29/2025-09/13/2025.

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High Performance Lens Care

Who doesn’t love wearing a pair of freshly cleaned glasses?

Clean your eyeglasses daily to keep them squeaky clean and crystal-clear. Proper care is essential, as it will ensure flawless vision and will help your lenses last longer. So pop on over to learn how to best clean your specs!

Patient Reviews
4.6
739 Reviews
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- Aug. 06, 2025
Great customer service by staff and Dr. Appointment completed in good time.
- Jul. 20, 2025
Very professional and super friendly. Took the time to explain everything they were doing each step ... of the way.
- Jul. 04, 2025
Everybody is nice here I don't have to wait very long when I come to this location. Everybody is pro... fessional
- Jul. 01, 2025
Great Staff very helpful and friendly
- Jun. 27, 2025
Dr Ward and staff are awesome and always get excellent service!!!
- Jun. 12, 2025
Lynette always makes the experience perfect when coming to make glasses adjustments.
- Jun. 12, 2025
I always request Lynette help. She's extremely helpful with finding the right pair of glasses and ta... king the time to make small adjustments to make glasses fit just right. Always a good experience with Dr Zuercher. She takes the time to make sure I understand everything that's going on and is always okay with questions.
- Jun. 10, 2025
Outstanding customer service. Great selection. Exceeded my expectations. No bait & switch “sales�... � like some of these places. Highly recommend.
- Jun. 05, 2025
My mom is very happy with her new glasses 🤓
- Apr. 23, 2025
See comments provided.
- Apr. 14, 2025
Great staff and overall service!
- Mar. 22, 2025
Palys Eye is a great choice. Dr Zuercher is excellent, providing top notch eye care that is highly s... pecialized, professional and in line with the newest tech. She offered me contact lense options that I haven’t been offered before due to my specific prescription and astigmatism and is working with me to get the fit and brand just right. I am a professional who uses computers daily with multiple screens at various distances in different settings doing support and thus my vision quality at every distance is high priority. Excellent!
- Mar. 11, 2025
The staff is very friendly and ready to answer any questions one might have.
- Mar. 05, 2025
This location is nearby my home. Which is very convenient. Dr. Ward is very friendly and professiona... l. The staff is also friendly and professional. I didn't have to wait too long to see Dr. Ward. They called me to the back promptly. It took about an hour or so to get my eye exam done. And that's only because I had to wait for my eyes to dilate. There was no high pressure sales tactics to sell me glasses or contacts. Though the sales associate was nice enough to show me what my insurance would cover and what I would have to pay out of pocket for. But once I told them I'm not interested, they were okay with that. Overall, I highly recommend this place.
- Feb. 15, 2025
Awesome service!
- Feb. 11, 2025
great experience
- Jan. 14, 2025
(Translated by Google) My experience here has always been very satisfied. This optic is my favorite�... �� (Original) Mi experiencia aquí, ha sido muy satisfecha siempre. Esta óptica es mi favorita…
- Jan. 01, 2025
Dr. Ward is wonderful and takes time to answer any questions you might have.
- Nov. 25, 2024
Customer service is always top notch. This is one of the main reasons I return every year for my eye... exams.
- Nov. 19, 2024
Amazing place to go , been going here for my yearly eye exams for the pass 2/3 years. L

View All 739 Reviews

Quality Designer Frames in Inner West Side

Our optometry practice in Inner West Side

Photograph of Alexandra Zuercher
Hours
  • Monday 8:30 am - 5:30 pm
  • Tuesday 9:00 am - 8:00 pm
  • Wednesday 8:30 am - 5:30 pm
  • Thursday 9:00 am - 8:00 pm
  • Friday 7:30 am - 5:30 pm
  • Saturday 8:30 am - 1:30 pm
  • Sunday Closed
Insurance Plans
  • VSP
  • Medicare
  • United Healthcare
  • Aetna
  • Spectera
  • Medicaid
  • Anthem
  • Anthem Blue Cross Blue Shield
  • EyeMed
  • Blue Cross
  • MetLife
  • Metlife Vision

young woman wearing stylish designer glasses

Level up your frame game at Hill Country Vision Center - Evers Rd.!

(210) 431-0366